Real estate is a significant cost to business. It is also fairly permanent and visible. For a large part of the real estate public, the emphasis is on the "deal," not how real estate will improve the business. For this reason, a strategic approach will give the real estate user new tools to improve its use of property. I learned much of this material from Dr. Martha O'Mara, Ph.D in her book and seminar entitled Strategy and Place. Here are a few goals in the strategic use of property:
- Real estate has the potential to be a competitive advantage if the opportunities and business are thoughtfully considered. Strategize to make real estate improve the business.
- As a counter to the deal-driven real estate market, a strategic approach analyzes what is best for the business, not what is best for the developer.
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Real estate is the fount of identity for customers and employees.
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It is the place of production, creation, and administration.
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Business changes and companies require ever more complex analyses. But real estate tends to be more stable and visible.
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Functionally, properties can be acquired or modified to improve business processes.
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Operationally, real estate is a key component in communication and networking with customers and business allies.
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Develop a strategic mindset throughout the organization.
These are a few of the tools we use to match business strategy to property. All files are PDF:
